Freelance Midweight Designer (November 2025 - May 2026)

Over the past 7 months I have been working as a Designer for premium hot chocolate brand, Knoops. Creating and often co-leading on all of the brand's creative requests. My position here was very versatile and fast-paced having to keep up with cultural trends that inform the design output was imperative and provided an opportunity for experimentation and creative challenge. 

I aided the development of a range of print and digital services including: 


• Driving seasonal campaign roll-outs, ensuring absolute brand consistency across all touchpoints.
• Designing captivating emails and digital ads tailored for different platforms and formats.
• Utilising A/B testing frameworks to analyze performance and iterate based on consumer engagement.
• Editing short-form video content for CRM and social platforms using Premiere Pro and After Effects.
• Developing packaging design from concept to production.
Spring 2026
Strawberry 28% White Chocolate Matcha, in partnership with PerfectTed

For the Spring 2026 campaign, Knoops released a series of limited edition drinks highlighting their most-favoured 28% White Chocolate, blending it perfectly with PerfectTed's matcha powder and a smooth strawberry flavour to give it the vibrant seasonal drink, a highly popular and trending flavour.

For this campaign, we create a run of print and digital posters, refined the existing wall and handheld menus and developed a variety of CRM and email layouts encouraging customer to try Knoops' new creation. 



Winter 2026
Protein Milkshakes, in partnership with bulk

To resonate with all like-minded New Years Resolution makers, Knoops kickstarted their 2026 year by focusing on the gym-goers and fitness minds that love to workout but love a chocolate fix just as much! 

Knoops released a 28% White, 34% Milk and 54% Dark chocolate milkshake set, where each drink packed a delicious chocolate-y punch but was also protein fuelled by bulk, a supplement powder brand taking over the UK.
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