This Two Tribes X Tileyard Brew project that visualises a collaboration campaign between Two Tribes Brewery and Tileyard Education (TYE). With both companies being located on the same campus, the brief was delivered to our MA Design class with the aim of creating a collaboration beer that unifies the brewery with TYE.  After initial presentations my designs were chosen by Two Tribes to be further developed and printed for special edition cans released at TYE's Summer Party 2021. 
The idea behind the beer label design was inspired by the three values that Two Tribes hold dear to their ethos: Beer, Music and Art. I used these values to create three icons and pair this with the Tileyard Education logo. 

In the briefing, Two Tribes made it clear that they utilise a mid-century/1950s visual style throughout their branding and so by creating this geometric pattern I wanted to visualise these icons wrapping 360° around the can.
After months of production and label placement by Two Tribes, I was lucky enough to see my can in physical form at the Tileyard Summer Party, it is a great privilege to work with such a vibrant brand and to see my artwork in person was a great experience for an early designer. 

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