A live packaging project I was truly fortunate to lead on the design for was a collaboration project between Tileyard Education (a music institution) and Two Tribes, Camden-based brewery. I was tasked with designing a beer can wrap and outerbox design that reflected the brewery's iconic Mid-Century aesthetic and to visualise their brand ethos of focusing on "Beer-Music-Art".
With that in mind, and having conducting research on mind-century design, patternation and symbology, I went about deconstructing the shapes that make up a beer can, collaged the shapes and consequently created a set of iconics that represent the company ethos and a repeat pattern that wraps around the can. Using Blendr to mock up my creations and present back to client, I was then supplied with the Two Tribes specifications and after a few rounds of tweaks, the design went to production and was used for a special event held at the Two Tribes Brewery in Camden, London, UK.
With that in mind, and having conducting research on mind-century design, patternation and symbology, I went about deconstructing the shapes that make up a beer can, collaged the shapes and consequently created a set of iconics that represent the company ethos and a repeat pattern that wraps around the can. Using Blendr to mock up my creations and present back to client, I was then supplied with the Two Tribes specifications and after a few rounds of tweaks, the design went to production and was used for a special event held at the Two Tribes Brewery in Camden, London, UK.
Following client feedback, we made a few tweaks mainly the colour palette to incorporate the Tileyard Ed's green Plus logo. And then following the icon set creation, I was introduced to 3D application Blendr and was able to learn and utilise this software to mock up the intended design.
